The story behind why I only accept three clients a month, and why pumping more money into Facebook ads will never fix a failing store.
I receive 30-40 requests per month for personal 1-on-1 help, and up to now I have always declined. It’s not that I don’t have time, because the truth is I do.
But I protect that time with absolute ferocity. I value the free time in my life to such a high degree that I often turn down opportunities to make more money.
In the short term, I don’t make as much money. But I prefer to optimize my life for the long run. And I know that the dividends paid out will be absolutely enormous. Maybe that’s a poor bet — I’ll just have to wait and see. But after your basic needs are met, I find that the ability to do what you want when you want to do it is a priceless commodity.
Practically, that means I rarely add things to my plate unless I’m also removing something of equal or greater value, at least in terms of the time and energy I have to put into it.
The last big project that I took on was when I created Unoboy.com, which I was only able afford to do because I terminated another online project that had been taking up roughly the same amount of time.
And the last big project before that was becsport.com, which I was only able to do because I relinquished another project. And so on. You get the picture.
Well, I recently ended a major project (not business related) that I devoted at least 8+ hours a week to, and I want to reallocate some of that freed up energy to start saying yes to requests for 1-on-1 help.
I have decided to accept three — and only three — stores per month for a fee. That means that I will continue to decline the vast majority of requests, so I’ve created a quick screening process to select the stores that I can make the biggest impact on with the smallest amount of effort.
When you apply and get accepted, my approach will be much like Cesar Millan, better known as the “dog whisperer”. He teaches that unruly dogs don’t have a behavior problem; they have an owner problem.
In the same way, I will personally work on you to make your store behave and start making a profit. Tip: The answer is almost never to continue what you’re already doing but more of it (i.e. dumping more money into Facebook ads like many suggest).
First you need to coax the right type of behavior from your store (profit), then cement the behavior through repetition until it can perform the trick on command. Then you automate the behavior with advertising (although Facebook may still not be the answer). If you do any of these steps out of order, you’ll just create a money pit rather than a real business.
I’ll warn you, my method is comprehensive. I question everything from product-market fit to customer acquisition to post-sale experience. My method will challenge many of the deepest assumptions taught throughout the world of ecommerce. It will make your store more profitable, but not by massaging your ego. Please review my list of red flags before you apply.
Before You Apply…
You might be unsure if my services are right for you. Don’t worry, there is an easy test to find out. Here is a list of my major red flags. If any of the following statements are true, then my consulting isn’t right for you.
- If you are reluctant to change
- If you aren’t willing to invest money in your business (can’t is another story, but aren’t willing is a red flag)
- If you are hot tempered or easily frustrated
- If you lack persistence (be honest with yourself, not everyone has it)
- If you prefer acting on instinct rather than following systems
If any of these red flags applies to you, I recommend dealing with each one individually and then applying at a later time. I can personally recommend a book or resource to help you conquer each red flag and help prepare you for your eventual success in ecommerce. Just shoot me an email.
(The final question is the one I pay most attention to. Just FYI.)
If none of the red flags apply to you, go ahead and complete my short application. I will get back to you within 24-48 hours.