My big goal in 2017 was to do more podcast appearances. Here’s the thing, though. I hate being interviewed or speaking in front of big audiences.
However, two years ago I appeared on the Shopify Masters podcast, and today it is still their third-highest rated episode of all time.
Bizarre. I had done virtually no prep, had no experience in podcasting, and invested less than an hour total in that interview. Yet TWO YEARS later people still write me 1000-word letters about how much my advice meant to them.
That to me is an excellent example of the “disproportionate response” phenomenon I discussed with John Lee Dumas on the Entrepreneur On Fire show.
I am always on the lookout for disproportionate opportunities. Invest an hour today and reap massive, disproportionate results for years to come.
Obviously the topics I discuss already prick a nerve with podcast listeners. I know that much from my freakish results when I went on the Shopify Masters show. Now I just needed to develop the skill of being a great interviewee.
So I set a goal of doing 10 podcast appearances this year. I’m already over halfway to my goal (ahead of schedule). Each podcast appearance has taught me a handful of little tricks and tactics that make my next interview even better.
Not everybody gets results like that. The reason I do is that I understand the concept of “reverse engineering”. Reverse engineering just means taking your end goal and deconstructing it down into the most basic and easy-to-understand components. Then using those components to achieve your goal.
Here’s a quick example. I knew I wanted to do 10 podcasts this year. However, I wasn’t on most of the big podcasters’ radars. These invitations weren’t simply going to fall in my lap.
So like any good engineer with a problem, I googled that sh!t.
The guide by Sumo was the most thorough, so I followed that method.
Sumo showed me how to write a great cold email that would grab a podcast host’s attention, but as with most things the poison is in the dose. How many emails would I have to send to get 10 confirmed bookings?
I could just wing it — trying everything I could think of every day until HOPEFULLY I hit my goal.
Here’s some free advice: Learn to hate the word “hopefully”. Hopefully is a word we use when we’re probably about to fail at something. The problem with winging it is I might dig myself a hole I can’t get out of. What if I ran out of good leads before I booked on 10 shows? Then what would I do?
No, I needed to figure out exactly how many podcast hosts (leads) I would need to contact to generate 10 bookings.
For that I used my reverse engineer method and calculated that I would need to contact exactly 74 podcast hosts in order to hit my goal. Even though I have NO experience in booking podcasts, my model has been amazingly accurate because it uses basic math and statistics that we already know.
Your goal is probably different. Maybe you have no interest in podcasting… you just want to generate more sales for your business. No matter what your goal is, it can be reverse engineered the same way. Download my calculator. Figure out how many Instagram followers you need in order to hit your target monthly income and get to work.
But more importantly, absorb the concept behind the calculator. Then use it to reverse engineer every goal and/or obstacle in your life.
By the way, here’s a quick bonus video I shot a while ago where I demonstrate exactly how to use the reverse engineer calculator. If you haven’t downloaded it yet, you can get it here.