The ultimate case study: Watch me build a profitable lifestyle business from scratch and then give it away. What you’ll get is the quick and dirty guide to what I would do if I had to start over and create a $1K/month business from scratch.
First let me share background of why I want to do this project.
Rose Traylor is one of my favorite people (somewhere just behind my awesome parents). You’ve never heard of her before, but she is the number one popcorn chef in the world. According to anyone who has had the great fortune of tasting her popcorn, at least.
I’m not talking about pre-packaged microwave popcorn obviously. I’m talking made from scratch and delicious.
In fact some of you reading this are thinking, “Meh, I don’t like popcorn.” That was me before I tasted a pot of Rose’s whole white kernels popped fresh in extra virgin olive oil and sprinkled with sea salt and black pepper.
Rose is a true master of a craft that most of us forgot even existed. When was the last time you ate popcorn outside of a movie theater? Heck, when was the last time you actually paid attention to the taste of popcorn at all? Maybe never.
Yet Rose has made a lot of people very happy with her simple craft. And people love her for it.
The very first time I tasted Rose’s popcorn, I thought “I could do that.” And once I could make popcorn like Rose, I reasoned, I’d be a hit at every social gathering, everybody would love me, and my life would be complete. After all, I knew all the ingredients. I know how to use a stove. What could possibly go wrong?
Let me tell you. Within about fifteen minutes I had managed to burn the oil, ruin a beautiful 20-year-old copper pot, set off the smoke alarm, and somehow yield less than a cup of actual popcorn — which all tasted like valvoline motor oil, by the way.
I knew the ingredients but clearly I had no idea what to do with them to turn it into a beautiful tasty pot of popcorn.
Building a business from scratch is a lot like making great popcorn. It’s simple on paper, but within about 15 minutes we’re desperately fanning the smoke alarm wondering what on earth we were thinking?!
On my second attempt at popcorn, I had Rose make a pot of her own popcorn right in front of my eyes. And not only that. I made her explain each step in detail, so that I truly understood the science behind great popcorn. (I’m happy to share the recipe with anyone who’s interested.)
So why am I doing this? There are a lot of entrepreneurs out there struggling with their ecommerce store. They know all of the ingredients yet still can’t seem to turn the recipe into a meaningful profit.
So I’m going to do what Rose did for me. I’m going to make a business from scratch right in front of your eyes and explain what I’m doing — and why — while I’m doing it.
Let’s Review the Rules
Here’s a quick rundown of the rules if you want to play at home:
Rule #1: I’m starting a brand new business, not working on an existing business.
I already have a semi-successful apparel brand. I’m going to start over in a new niche I know nothing about.
In fact, as of the writing of this email, I don’t even have an idea for a this business.
And that’s the beauty. I want to show you the systems I use to discover the right niche and the right product idea when you’re just starting out and have no clue what you could sell.
Rules #2: It has to be a true lifestyle business. I want to automate as much as humanly possible, and I want to be able to make money from it from literally anywhere.
If I can’t manage the whole operation on less than four hours per week, then I fail.
Rule #3: I only get four months. Yes, I could drag this out for 6-12 months and increase my odds of success, but I like the added challenge of compressing the series into 120 days.
My goal is to wrap this up on June 1st.
Rule #4: My goal is to earn a monthly profit of $1K by the end of four months.
If I can’t do it, I fail. However, I also plan to grow a substantial following across multiple social media platforms over the next four months. And I’ll document all of my strategies while I use them.
Rule #5: At the end of four months, I’ll give the entire business away to one lucky reader.
All of the social media followers. The email lists. The products. The entire store. I’ll give it to the winner of the drawing.
You can add the store to your current lineup of stores, or it can be your first lifestyle business ever.
It will be designed from the bottom up to minimize your day-to-day involvement, automating everything possible. And you can manage it from anywhere: your bedroom, a bungalow in Thailand, the Appalachian Trail. Wherever you choose.
I’m excited to see where this goes from here. I don’t like losing, and I don’t set out to fail. I plan to pull out all the stops to make this venture — whatever it ends up being — a massive success.
Let’s roll the dice and see what happens. Tomorrow is Day 1!
If you want to follow along click here, I’ll be publishing a series of posts and video updates to share the entire process with you. I’m not sparing any details. I want to show every inch of the journey — the good, bad, and ugly.
As always, it’s totally free to join and get the updates. However, if you like this project I would appreciate share on your preferred social media platform. See you soon.