The complete guide for companies not named Nike or Apple. Inside the prelaunch machine of a one-person company that started with no investors, no money, and no email list, but crushed it on day one.
Where I tell you why the answer is in fact “nothing”, how to capitalize big from the end of Instagram’s chronological feed, and why my brand’s Instagram defies all normal laws of social media.
My ridiculously simple process for selecting the perfect ecommerce niche on your first try, and why it doesn’t involve keyword research, spreadsheets, or a calculator.
The story behind why I only accept three clients a month, and why pumping more money into Facebook ads will never fix a failing store.
How I generated twelve months of stunning Instagram content for free in a single afternoon, and why creating captivating product photos has nothing to do with photography (or Photoshop).
A quick and dirty formula for entrepreneurs struggling to generate followers, traffic, and ecommerce sales, and how I launched an athletic apparel company using nothing but my phone and a free Instagram account.